state of the art interactivity

i kind of like his ideas.. especially the one with "interactive music". i share his same creedences with"am i the only one that listens to music when they are surfing the internet?"... that hits me dead on. he seems to be a very simple, very boring guy living inside his own bubble of conent. he likes it his way and thinks everyone else is wrong. sounds to me like this guy has his head on straight. but the music and media marketing seems to hit close to home.